The Right Name

..for your business can be crucial to business development and success.It is predominantly the first thing any customer or potential customer sees and first impressions count. Many different things should to be considered. Is it best to have a catchy cool business name? Or maybe owning the domain for a search term used by your potential customers to forward traffic. Here we will explain a few pointers to bear in mind when you purchase a business name.

It is also advisable to have more than one domain pointing to your website. Like a spider in a web, your site sits in the middle attracting customers from all angles, allowing you to monitor where people are, or just as importantly, aren't coming from.

We can also help with ideas for a business name or product and offer our creative input with specific consultations regarding brain-storming names and ideas, geared around your particular commercial sector.

Below are a few things to remember when deciding on the right name for your business;

BRANDABILITY - Standing out from the crowd will always help, preferably being short and memorable and easy to spell. Being cool or unique with regards to a name is what makes many businesses stand out. 

GENERIC TERMS - A descriptive name relating to your business or products. You may already have a website up and running for your business. As many businesses advertise themselves with search engines like Google, etc, it is definitely worthwhile securing A KEYWORD term and pointing its traffic towards your website. You will also capture direct traffic from people typing the name directly into their browser (Internet Explorer, FireFox, etc). You simply point the traffic to your existing website with web forwarding procedures.

For example:- XX Organics may need to pay £1.25 to be place an advert on the first page in Googles UK search results for the keyword "organic food supplies". If this generates 5 clicks a day, that campaign would cost the business approximately £43 per week, or £2275 per year. Therefore it makes far more sense financially to acquire/secure the domain organicfoodsupplies.co.uk and point the traffic towards XX Organics.

Browse selection of NAMES currently available