- There are many reasons why...
...a good business name is vitally important to your business. One obvious reason is because it is the first thing your customers see. You want your business name to have a big impact on people.
Names like "Cornwall Courier", "Auto Waste", "Natural Ability", "Chryo" are all good examples of catchy or memorable names.
These types of names relate to a service, brand or product and also serve as a type of slogan for your business. This can often be a big help with marketing.
According to Fasthosts, 41% of businesses spend less than an hour deciding a domain name, i.e. your email and web address.
34% think they would do more business, if they had a better address!!
When it comes to choosing a domain name for your business, its best to spend time thinking how it will be used. Ask 100 people already in business how to choose a business or domain name and you will probably get 100 different answers.
Fortunately, unlike choosing a business name, you do have the luxury of being able to purchase more than one domain. There is no reason why you wouldn't or shouldn't have more than one.
Here are a few important factors to take into account when choosing the right name for your business;
Purchase both co.uk and .com variations
If your business is in the UK market, use co.uk as the primary and .com as a forwarding address
Research other companies with similar sound business names
People may end up at your competitors website or worst still, send them emails
Don’t use longer domain names
for example PenwithickSuperPetfoodSupplies.co.uk, unless you consider having a short forwarding domain that is easy to remember, for example psps.co.uk/.org.uk
Choose ‘easy to spell’ words
Try and avoid words that are often spelt wrong
Avoid using your own name
Build your brand on your company, not on your name. That way, if you decide to sell your company one day, it will be easier to sell
Consider using keywords in your domain name or business name
Especially if you haven't already chosen the name of your company
Check you aren't…
…accidentally infringing any trademarks etc, when signing up for a business name or registering a domain
Deciding on a great business name takes time. Getting it wrong could spell disaster for your business, but getting it right will give customers a reason to hire you and could save you thousands of pounds on your marketing budget.
There is more to naming your business than just coming up with something that sounds good or you just happen to like. Your business name reflects your image, your brand and your position in the marketplace. Your business name is crucial to your overall branding success and marketing efforts, so make sure your name counts.
When you finally find a few names you like - try them out on friends or family and get their opinion. It shouldn't be long until your business will have the proper name that will carry it through it's life!
The one problem with choosing a name for your business though is that so much rides on it. It's a little like choosing a name for your baby!
So, if you just can't seem to find the name that really stands out or means something to you, just send us an email and we will endeavour to help you on your way to getting the right name for your business.
info@PurchaseDOMAIN.co.uk
