Choosing a business name takes time... Get it right and customers will have a reason to hire you and could save you thousands of pounds on your marketing budget. Have more than one domain name for your business... Fortunately, unlike choosing a company name, you do have the luxury of being able to purchase more than one domain. There is no reason why you shouldn't have more than one. Use keywords in your domain or business name... Especially if you haven't already chosen the name of your company. Choose ‘easy to spell’ words... Try and avoid words that are often spelt wrong. This can have an impact on 'type-in' traffic. Purchase both co.uk and .com variations... If your business is in the UK market, use co.uk as the primary and .com as a forwarding address. Your company name...
Your name should reinforce the key elements of your business. Generic, descriptive names make it easy for potential customers to work out what product or service your business provides. Avoid using a 'machine' to choose your name... There is no substitute for human creativity no matter how sophisticated the machine purports to be...you may as well use children to pull names out of hats! More Business Name idea's |